Saying “sure” in Italy is more and more fashionable. Marriage ceremony tourism is turning into a flagship of the trade. Italian weddings are a horny expertise for a lot of foreigners.
Simply in 2022, wedding ceremony tourism recorded a turnover of 599 million euros in Italy, about 11% greater than the degrees estimated in 2019. There are 11,000 overseas {couples} who’ve chosen to get married in Italy, and 54% determine on the symbolic ceremony. In 2023, one other enhance of about 10% is estimated.
Italy is usually chosen as the placement for such an essential day as a result of future spouses need to uncover genuine, uncommon locations with cultures and new traditions, which aren’t simply these ‘ must-sees’ that everybody is conscious of. The important thing phrase is expertise.
A vacation spot wedding ceremony is due to this fact configured as an more and more rising pattern of selecting to rejoice one’s wedding ceremony in a residence aside from one’s personal and Italy is registering essential consensus, such that that is thought-about an excellent alternative for the financial system nationwide and native.
The kind of couple who select the vacation spot wedding ceremony is a medium-high goal, with an age vary from 25 to 35 years (70%). A vital facet to contemplate is that the price range invested is way greater than in a standard wedding ceremony, with the identical variety of company, which within the case of a vacation spot wedding ceremony ranges from 40 to 70, with out counting collateral prices, from the marriage planner to photographers to caterers. Based mostly on the size of keep, spouses and company keep a median of three nights.
Tuscany is the highest wedding ceremony vacation spot in Italy, with 21% of overseas {couples} selecting its scenic and creative beauties, adopted by Lombardy and Campania. Apulia seems to be rising quickly and the entire provide chain is networking to create a high quality product that may entice an increasing number of {couples}.
The nice problem for Italy can be to reinforce all the opposite locations that aren’t simply luxurious and in addition make identified the areas much less inflated by mass tourism. On the high of the statistics, america is the market that holds the report with 33,7%, adopted by the UK, Switzerland, Northern Europe, Germany, France, Holland, Australia, Russia, Belgium and China.